Can bad grammar affect Google Rankings of a website?

Grammar mistakes

Can grammar affect Google Rankings of a website?

Yes, spelling and grammar affect SEO ranking of a website.


When a person performs an online search, the search engine crawls through billions of documents across the web. Correct spelling and good grammar has a big influence on the experience of your readers as they interact with your content.

Due to poor grammar, spelling and overall use of language - simply it couldn't credibly recommend your site to the readers?


Surely, that would be a huge letdown to your blog and your own content and doing a huge disservice to your brand.


So, it’s more a matter of how it is received from a user point of view. If you are a banking web site and you have terrible English on it, then users will lose trust in your web site. But for other things, it's the way the web just comes.


Especially user generated content, you can’t fix their grammar, you probably could but it is impractical.


It's not clear if any of algorithms specifically look for the grammar and say a web site uses English in a bad way, they will be demoted it. It's quite possible but it feels really kind of niche.

We can find better ways of finding lower quality content than just checking the grammar. Because something like grammar is really hard to do across the internet, where there are so many different languages and so many variations of languages. It can’t possible to check Swiss German websites for grammar.


After all, with the majority of SEO's so immersed in the "rat race" of gaining an ever greater number of links, wouldn't it be great if an advantage was attainable by producing more grammatically correct content than your competitors?


In today's search engines capture as large a percentage share of worldwide monthly searches as possible, Google fully understands that it needs to provide the best user experience as possible, in order to make people want to use it above all others.


Where hundreds of millions of users using its search engine, Google's responsibility to shareholders largely dependent on the revenues that generated by its AdWords platform. So, Google is both fundamentally and financially 100% dedicated to creating a great user experience.


The correct use of grammar, syntax, spelling and punctuation are all important factors in making your visitors' time spent on your site enjoyable. Content with grammatical errors all over the place will only serve to deter visitors from returning to your site and make them stay for shorter period of time when they do.


So, using correct grammar and spelling is essential to your long-term SEO success. It's already known that Google pays attention to the length of time spent on site and is increasingly paying attention to social signals.


It's important to not let your overall content be let down by bad spelling and poor grammar.

Why it’s important to avoid grammatical errors for your website?

It's quite possible that correct spelling and grammar may be factored in. The only way to prepare yourself fully for this type of algorithm update possibility is to make sure that every piece of content you produce has excellent grammar and spelling.


It's essential that you use the required level of grammar, spelling and other important facets of the English language that they expect.


Google wants to offer the best experience. If the website grammar is a disaster, it might prefer better presented content.

Current algorithms are more than capable of detecting a bad user experience, which bad grammar and spelling are an important contributor.

Google made one of the most important SEO related announcements in recent years; the launch of an Artificial Intelligence System to see the pages as the user sees them and detect a bad user experience with even greater certainty.

This AI machine is called RankBrain and is considered the third-most important ranking factor. Rankbrain is a sophisticated computer program, part of the Hummingbird algorithm, used to provide better search results.

Conclusion

Though, we do not know for sure if grammar and spelling are a direct ranking factor for SEO, it is clear that it is crucial for the user experience, and is gaining a lot of weight among the most important ranking factors. There is actually one super simple thing you can do that can improve the grammar & spelling in your blog entries, and that thing is Grammarly. Grammarly is an online tool that provides you with grammar and spell check. There are vocabulary enhancement suggestions that could improve your blog entry. This would save you money versus having to actually hire an editor. Basically, if you want your blog entries to look incredibly professional & well written, Grammarly is a great time-saving way for you to achieve this.